打開

Takarakuji lottery tickets are hugely popular in Japan, but revenue has been declining in recent years — disinterest among younger people is considered one reason. The municipalities responsible for sales are turning to social media and video platforms to try to break the deadlock and attract younger buyers:

若者離れが一因とされ、宝くじを発売する自治体は動画投稿サイトやＳＮＳを活用したキャンペーンなどで打開を図ろうとしている。